Social media plays a prominent role in the marketing and perception of your business, whether you’re a small, independent cafe or large restaurant chain. Platforms like Facebook, Instagram and Twitter are free to use, helping you to get your name out there without spending a dollar.


You’ll have a hard time finding major brands that don’t use social media to advertise and broadcast their business. Tapping into the social side of online marketing is an efficient and easy way of creating new business, a loyal customer base and strengthening your brand identity. With 2.3 billion active social media users worldwide and 12 new accounts made a second*, the opportunity is right there for you to grasp.

From customer service to viral content, you can use social media to help your business boom, from peak times to quiet periods. Our guide to using social media will help you create a thriving online community around your business.

Interested in learning more about online marketing? View our blog on local online marketing for more insight.

*Data from BrandWatch.com