Are you looking for a way to promote your hotel, restaurant or small local business?

Local optimisation of your food or hospitality business website can result in a significant revenue increase. Fifty per cent of people visit a store or business within a day of finding it in local search results. Nearly 18% of local searches lead to a sale, in comparison to 7% of traditional online searches. The benefits are clear, and initial costs are not inhibitive.

Optimising your business for local search isn't difficult, but it does require consistent effort. The following guide will outline some of the ways you can ensure locals searching for products or services you sell will find you instead of your competitors.

Try this tasty bolognaise recipe of the month by chef Mark Gregory.